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BELUGA GRADS NETWORK

It is estimated that over 10 million adults have grown up with Raffi’s children’s music. Sharing Raffi’s songs with their own children, “Beluga Grads” can feel a kinship with and responsibility for our planet and for their future. We receive many messages of support for Child Honouring from self-identified Beluga Grads.

Beluga Grads are a powerful constituency that can be mobilized to carry the key messages and principles of Child Honouring to family and friends. Beluga Grads could also become an important source of financial support to the Centre, helping to sustain its activities in the long-term.

The Centre, through its own websites, other social networking sites, blogs and e-newsletters – using Raffi’s new, motivational music and video clips – will encourage Beluga grads to create and join interactive networks that can carry Child Honouring and its principles to an ever-wider audience.f

SUSTAINABILITY

Child Honouring offers a lens through which we can see our way to a sustainable, healthy world. By putting the universal needs of children first, strategies can be developed to meet our most pressing needs – building community, restoring the planet’s health, peace-making, and creating sustainable economies devoted to the wellbeing of children and families.

Both on its own and partnering with other organizations, the Centre will design communications campaigns that aim to make Child Honouring and sustainability both widespread and synonymous in the public mind.

Raffi’s music and speeches offer a unique vehicle for spreading informative messages on sustainability to a broad audience. For example, his song SustainABILITY

(from the CD Communion), first heard in April 2009 at Dalhousie University’s College of Sustainability, provides a musical way to understand sustainability as a code of conduct.

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