What We Do: Communications
These initiatives will raise awareness and knowledge among widespread audiences about the fundamental principles and benefits of Child Honouring.
BELUGA GRADS NETWORK
It is estimated that over 10 million adults have grown up with Raffi’s children’s music. Sharing Raffi’s songs with their own children, “Beluga Grads” can feel a kinship with and responsibility for our planet and for their future. We receive many messages of support for Child Honouring from self-identified Beluga Grads.
Beluga Grads are a powerful force for change that can be mobilized to carry the key messages and principles of Child Honouring to family and friends. Beluga Grads could also become an important source of financial support to the Centre, helping to sustain its activities in the long-term.
The Centre, through its own websites, other social networking sites, blogs and e-newsletters – using Raffi’s new, motivational music and video clips – will encourage Beluga grads to create and join interactive networks that can carry Child Honouring and its principles to an ever-wider audience.
SUSTAINABILITY
Child Honouring offers a lens through which we can see our way to a sustainable, healthy world. By putting the universal needs of children first, we can develop strategies to meet all our most pressing needs – building community, restoring the planet’s health, establishing peace, AND creating sustainable financial systems devoted to the wellbeing of children and families.
Both on its own and partnering with other organizations, the Centre will design communications campaigns that aim to make Child Honouring and sustainability both widespread and synonymous in the public mind.
Raffi’s child-honouring music and speeches offer a unique vehicle for spreading informative messages on sustainability to a broad audience. For example, his newly written and recorded song SustainABILITY, first heard in April 2009 at Dalhousie University’s College of Sustainability, provides a musical way to understand sustainability as a code of conduct.
COVENANT POSTERS
The Centre will design and make available posters that feature the Covenant for Honouring Children and its principles, in a number of languages. Posters will be available to schools, hospitals, medical offices, public administration offices, and health centres.
Covenant posters will communicate the core message of Child Honouring to many audiences in a variety of formats. Posters will also be available for sale to the public as a fundraising tool for the Centre.
